Privacy Policy

Last updated: July 12, 2026

Leo Blum Jr, LLC, doing business as Acarta Realty ("Acarta Realty," "we," "us," or "our"), is a licensed real estate brokerage serving North Central Florida. We respect your privacy. This Privacy Policy describes the information we collect through our website and in the course of providing real estate services, how we use and share it, and the choices you have. By using our website or our services, you agree to the practices described in this Privacy Policy.

Information we collect

Information you provide to us

  • Contact and inquiry details - your name, email address, phone number, and the contents of any message when you submit our contact form, request a showing, or otherwise reach out.
  • Buying, selling, and leasing information - details about a property you own or are interested in, your search criteria, price range, financing status, timeline, and preferences.
  • Transaction information - information needed to facilitate a real estate transaction, which may include details shared with lenders, title companies, inspectors, and other parties involved in a closing.

Information we collect automatically

  • Usage and device data - IP address, browser type, device type, pages viewed, links clicked, referring pages, and the dates and times of your visits.
  • Cookies and similar technologies - we and our analytics providers use cookies and similar technologies to operate the site, remember your preferences, and understand how the site is used. See "Cookies and tracking" below.

Information from other sources

We may receive information about you from Multiple Listing Services (MLS) and other real estate data providers, referral sources, and the parties involved in a transaction (such as lenders, title companies, and cooperating brokers).

How we use your information

  • Provide, personalize, and improve our real estate brokerage services;
  • Respond to your inquiries and requests, including showing requests;
  • Perform property searches and send you listings, market updates, and information you have requested;
  • Communicate with you by phone, email, and, where you have consented, text message about your inquiry, active transactions, and related services;
  • Send you marketing communications about properties and services that may interest you (you may opt out at any time);
  • Facilitate and administer real estate transactions;
  • Operate, secure, and improve our website and analyze its performance; and
  • Comply with our legal, regulatory, and professional obligations and enforce our agreements.

Text messaging (SMS)

If you provide your mobile number and opt in, Acarta Realty may send you text messages about showings you request, properties you ask about, and related follow-up regarding your interest in buying, selling, or leasing property. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for help. Providing SMS consent is optional and is not a condition of any purchase or of receiving our services. Our text-message program is described more fully in our Terms & Conditions.

Your mobile phone number, text-messaging opt-in, and consent are never shared with, sold to, or rented to third parties or affiliates for their own marketing or promotional purposes.

Cookies and tracking

Cookies are small files stored on your device. We use them to keep the site functioning, remember your preferences, and measure site traffic and usage through analytics tools. You can control cookies through your browser settings; disabling some cookies may affect how the site works. Where required, we honor recognized browser-based privacy signals.

How we share information

We do not sell your personal information. We share information only as described here:

  • Service providers - companies that host our website, deliver email, provide customer-relationship-management (CRM) tools, and perform analytics, acting on our behalf and only as needed to provide their services.
  • Real estate transaction parties - when you engage us to buy, sell, or lease, we share information as reasonably necessary with cooperating brokers and agents, lenders, title and escrow companies, inspectors, appraisers, and similar parties to facilitate your transaction.
  • MLS and listing syndication - property listing information may be provided to and displayed through Multiple Listing Services and listing platforms.
  • Legal and safety - when required by law, regulation, subpoena, or to protect the rights, property, or safety of Acarta Realty, our clients, or others.
  • Business transfers - in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy.

As stated above, text-messaging opt-in and consent data is excluded from any sharing and is never provided to third parties.

Our website may link to third-party sites and services that we do not control. Their privacy practices are governed by their own policies, and we encourage you to review them.

Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Data retention

We retain your information for as long as needed to provide our services, maintain business and transaction records, comply with our legal and professional obligations, resolve disputes, and enforce our agreements. Real estate transaction records are typically retained for the period required by Florida law and professional standards.

Your choices and rights

  • Marketing email - you may unsubscribe using the link in any marketing email.
  • Text messages - reply STOP to opt out at any time; reply HELP for help.
  • Cookies - manage cookies through your browser settings.
  • Access and updates - depending on your state of residence, you may have the right to request access to, correction of, or deletion of your personal information. To make a request, contact us using the link below.

Fair Housing

Acarta Realty is committed to the letter and spirit of the federal Fair Housing Act and applicable Florida fair housing laws. We do not discriminate on the basis of race, color, religion, sex, disability, familial status, national origin, or any other protected class.

Children's privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Your continued use of our website or services after an update constitutes acceptance of the revised policy.

Contact us

If you have questions or requests regarding this Privacy Policy or your information, please reach us through our contact page.